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Le pied-de-poule

Houndstooth

Our Fall-Winter collection is greatly inspired by the opulence and richness of the '80s. Indeed, we have kept some essential elements of this cult period such as the houndstooth pattern.

A short history of houndstooth

This pattern was born in Scotland in the 19th century and was originally worn by the shepherds of this region. As it did not belong to any clan, it allowed the people wearing it to avoid conflicts by displaying their neutrality.

The houndstooth entered the world of fashion in 1934 when it was worn by the Prince of Wales, Edward VIII, a great fashion lover. By posing in an houndstooth suit for the VOGUE magazine of the time, the motif grew in popularity and became synonymous with style, wealth and royalty. Christian Dior used it in the 1950s and brought it to the catwalks. He also used it for the packaging of the very first Miss Dior perfume.

The pattern came back with more importance in the '50s with Coco Chanel's designs. She would dress actresses like Audrey Hepburn and create iconic looks that stood the test of time with class and elegance.

In the 80's, Karl Lagerfeld revived this pattern by applying it to the famous Chanel suit. The extravagance of the pattern mirrors the extravagance of the style of the time, making it a must-have during those years.

In the 2000s, it made a major comeback appearing in almost every fashion show from Alexander Mcqueen to Moschino to Yohji Yamamoto. The way it was treated by these designers varies from a modern to a more rock approach.

This year, it could be found in designs from Chanel, Gucci and Dolce & Gabanna, to name a few. The pattern has been treated in such a way as to keep its retro spirit while adopting a more androgynous look.

Our colours

For our collection, we have decided to use the return of this graphic motif by combining it with modern colours such as arctic Blue and toffee.

These colours soften the impact of the traditional black and white woven fabric. In fact, these two options will allow you to wear it for a lot of occasions since they are colours that goes well with black, cream, brown, etc.

Our key pieces 




The use of the houndstooth for the  BEATRICE coat gives an extra dimension to this modern coat. It brings a retro touch that makes all the difference while respecting the Melow spirit.





The  BRIAN top is the piece that borrows the most from the trends of the 80s with its puffed sleeves and houndstooth pattern. Wear it with your favorite jeans, office pants or a pencil skirt! Here are our suggestions:  ZOUKIBAYAN and ZAEEM skirts or WILFREDZENON and ZATAR pants.




The  BRANDON pants are our team's favorite piece. Its high waist and wide leg create a harmonious volume which is very advantageous. Its houndstooth pattern adds a touch of fantasy to these clean-cut, simple pants.







TROCHU, Eugénie. «The 17 fashion trends you need to know for 2020 », VOGUE, https://www.vogue.fr/fashion/article/the-17-fashion-trends-you-need-to-know-for-fallwinter-2019-2020

BOUGÈRE, Marie-Caroline. « Cet hiver, on veut porter du pied-de-poule » Marie-Claire, https://www.marieclaire.fr/pied-de-poule-motif-mode,1330651.asp


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